The Alcohol Industry in Data

We took a closer look at the alcohol industry, breaking down consumption and sales by alcohol brand, type and more.

Global Alcohol Consumption

About 446 billion liters of beer, wine, and spirits are consumed every year around the world. The majority of alcohol consumed are beer, lagers, and cider (nearly 400 billion liters), followed a distant second and third by wine (26 liters) and spirits (23 liters).
Global Alcohol Consumption in Liters
Comparison to Human Bloodstream

Alcohol Market Share in America

Americans prefer beer most over wine and spirits. In fact, 46 percent of alcohol consumption is beer, followed by spirits (37 percent) and wine (17 percent). Between 2000 and 2018, consumption of spirits has grown 28 percent, followed by a slight rise (6 percent) in wine. Consumption of beer, however, fell 18 percent during that time period.

Alcohol Consumption by Type in America

Among spirits, U.S. consumers prefer vodka by a wide margin. Seventy-seven million 9-liter bottles of vodka are consumed every year, followed cordials and liqueurs (25 million) at a distant second. Rum (24 million), American whiskey (24 million), tequila (19 million), Canadian whiskey (17 million) and brandy/cognac (14 million) follow.

Liquor consumption by type

Best-Selling Alcohol Types

For wine drinkers, merlot rules. The red wine represents 23 percent of all wine Americans drink every year, followed by chardonnay (19 percent), cabernet (19 percent), pinot noir (17 percent), pinot grigio (16 percent) and rose (15 percent). Shiraz is the least consumed wine at 6 percent.

In 2018 alone, Americans drank nearly 1.2 billion cases of beer. The beer that a majority of Americans prefer is light beer (1.2 billion bottles), followed by super-premium and premium beer (371 million), craft beer (310 million), and popular beer (180 million). Malt liquor is the least consumed beer at 52 million.

Beer and Wine Consumption by Type

Alcohol Industry Market Share

Among U.S. vodka drinkers, Smirnoff vodka is the clearly preferred choice –Americans consumed over 2.5 million cases in 2019 alone. Barefoot is the leading brand for wine drinkers, and when Americans reached for a beer, they were mostly like to reach for a Bud Light.

Addiction Occurs With

Other popular spirit brands include:

The most popular wine brands are:

The most popular beer brands include:

 

Global Alcohol Revenue

Anheuser-Busch InBev rules the beer industry. The company reported $54 billion in global revenues, followed only by Heineken Holding, which had a little more than half that revenue at $27 billion. Asahi Group Holdings came in third at $19 billion, followed by Kirin Holdings at $18 billion. Thai Beverage earned the least among the top seven producers at $8 billion.

 

Fair Use

Feel free to share the images and information on this page freely. When doing so, we ask that you kindly attribute Alcohol.org so your readers may learn more about the study, data, and view any additional assets.